The Scruffs

The Scruffs

September 16, 2009 |  by Steve  |  Inspiration

Elaborate and distinguished Photoshop work with mock-3D-panning style websites have been a long-time tradition here at Kalos Interactive Design.  Renowned local Photoshop genius Benny Yarnell and I have collaborated on a handful of these specific style sites to date and have become a prominent practice of ours, due to popular demand.  Painstakingly detailed imagery, appropriate for the particular brand & identity of the given company or concept, is carefully and methodically constructed to communicate a particular message.  Next, the final imagery is converted into a series of layers, which will differentiate from one another in size.  These layers are then intertwined with a time-line and Adobe Flash to simulate a 3D effect, given the different layers moving together at varying speeds.  The result is two-fold, namely to creatively tell a story via lavish imagery and serve as the navigation for the website.  While there is a valid concern with usability for interactive sites of this particular style, for they are simply not appropriate for all companies, concepts, or demographics, they are just plain cool.  There is a “wow factor” to these kind of sites and an emotional aspect to branding, which people absolutely love, and there is indeed something to be said for that!

When I stumbled across, The Scruffs Game site, I was immediately reminded of some of our sites, for it follows in the same tradition of mock-3D-panning style sites with exemplary Photoshop work.  I was simply amazed at the detail and adeptness illustrated in the site.  I am especially fond of the  day/night feature and the credits section.  I enjoy exploring and clicking on the various items in the given rooms (pages) of the site, for you never know what you’ll find.  Props to the designers/developers who created this project. It is well worth a visit.

view site :: scruffs-game.com


Leave a Reply