Formerly Art Partitions, LYNNEL Art to Form is striving to revise and expand the ways in which original artwork can be used in commercial and residential settings.  Their process employs digital technology to enhance and transfer artistic compositions to glass, acrylic, fabric, metal, and wall coverings for use in a wide range of environments.

In the original meetings to discuss the design and interface that would become the site, words like “architectural” and “minimal” were used very often, but in the context of separate disciplines. The website had to function as something of a unique entity, given that LYNNEL Art to Form crosses several bridges between the fine art world and the realm of architectural design and interiors. Should the site function like a portfolio of an artist, with pure imagery and an emphasis on the singularity of each piece? Or should it look like a site fashioned for prospective clients, often architects and interior designers, who are shopping for commercial design and fabrication services? The answer was it had to be both. LYNNEL Art to Form is a unique hybrid of both worlds, manifested by the collaborations of a hands-on artist and a Wacom-wielding designer, and completed by an engineering/business savant that turns abstract ideas into concrete reality. The resulting site design is deceivingly simple; it is an architectural-feeling layout with minimal text that emphasizes the company’s unique identity and showcases on a large scale the organic and abstract original artworks, both in it’s intellectual form and as a physical installation.

The final website is a smashing success, and even has an unintentional albeit very fitting meditative quality to it. The clean layout and ethereal art images presented with tasteful fading transitions (achieved with the fine Flash techniques of Mr. Steve) are curiously mood altering. Enjoy the experience!

view project : : lynnel.com