Verdure’s website instantly transports the user into a serene tropical getaway. If only all corporate retreats were this peaceful. The relaxing bamboo imagery and muted green layout create an instant calming mechanism. The nature sounds are also a nice effect for setting the mood. It’s clear that Verdure wants their current and potential clients to feel at ease when learning about Verdure and its philosophies.

I was instantly intrigued by this company, upon navigation to the site. It is interesting because the imagery and vibe of the company is very natural, while their site remains very interactive with a clean design. I can immediately recognize that this company is slightly hippie dippie, but they know their stuff. I am very drawn to what they do; I think their services are very important and necessary for any company.

I love their metaphor of bamboo growth as company growth. Companies must be cultivated just as carefully as a cash crop like bamboo. Companies are intended to create revenue just as much as bamboo does to farmers. The foundation of both a company and a plant must be strong, and allowed to grow roots. Corporate leaders must be as patient and nurturing as a farmer caring for their plants. If they don’t allow the proper foundation of communication, leadership, and teamwork to flourish, then the corporate culture will never be healthy.

I have worked in several work environments that have never considered the principles and philosophies Verdure encourages. I wish many of those companies would have sought help in the services of a company such as Verdure. I think many of them would be more successful and have a higher retention rate of employees. It’s a shame that many companies possess a poor corporate culture when the issues could easily be resolved with methods implemented by Verdure.

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