More Than HTML(5)

Without aesthetic, design is either the humdrum repetition of familiar clichés or a wild scramble for novelty. Without the aesthetic, the computer is but a mindless speed machine, producing effects without substance. Form without relevant content, or content without meaningful form. — Paul Rand

Today’s online world has become increasingly virtual, global, and interactive. We are no longer restricted to dial-ups or AOL screen names and search engines have exceeded anyone’s expectations. Who would have ever though “Google” would integrate itself into everyday language? As a result, websites themselves have grown so far from their splash page predecessors.

Websites are no longer only used to convey basic information with clip art illustrations; they have climbed their way into the ranks of the art world. Kalos Interactive recognizes the ever-present evolution of this new art form. As a web services company, it’s imperative to view the product this way to stay afloat in such a competitive market.

At Kalos you won’t just find graphic designers and programmers, you’ll find a creative and interactive design studio. We offer interactive design and art direction with an emphasis on aesthetics, creative ideas, and communication goals. Oh yeah, and not one detail will ever go unnoticed.

We don’t build our clients websites, we create functional design and art that embodies companies, people, and brands. At Kalos, we see the big picture by helping give expert consultation on every aspect of the project. Not to say that we don’t build high performing sites, but we’ve found a way to balance our disciplines of design and function.

Kalos believes that just having a website to represent your company’s brand isn’t enough. Your web accessibility is essentially your most valuable marketing resource and tool.  Everyone has a website, but  honestly, yours needs to be better and more unique. You have to ask yourself whether or not your online presence makes the statement you want. Even if your site achieves those goals, does it accomplish them better than your competitors? If and when you realize your online persona isn’t making the cut, Kalos Interactive will be here to make you shine.

paul rand :: paul-rand.com