In today’s world, the current attitude is “go green, or go home.” Adhering to this mantra, Solar Eclipse Shades provides an eco-friendly, yet functional product. Focused on improving the environment, Solar Eclipse Shades has created state of the art shade products that protect against harmful UV rays, while integrating polymer solar voltaic systems that actually generate clean power.

I for one am on board for their vision to provide green products that reduce the heat and danger of UV rays, while creating a cooler and safer environment. I think the shades are just about as cool as Ray Bans. I think any company that creates a specifically green product is ranks pretty high on the cool scale.

I think with society becoming increasingly ecologically conscience, manufacturers would be naïve to think that they don’t have to change with the times. Every industry has to make adjustments to a more eco-friendly world, and especially more informed consumers.

In today’s economic stress, consumers are becoming more and more savvy about their purchases. Whether they are making decisions based on budgets, environment, or charitable donations, consumers are doing their homework. Studies show that consumers will choose one company over another based on whether or not a product “does good.” This might mean that a portion of proceeds is donated to a charitable cause, or that a specific product is more environmentally friendly. Either way, companies cannot afford to not give back in a poor economy.

While I believe wholeheartedly in not underestimating the consumer, what I really like about Solar Eclipse Shades is that their product was designed to be green from its inception. I fully support companies’ efforts to alter their products to be greener, I think it’s pretty awesome to create a product with a green purpose. Their site looks great, and it’s not even done. I can’t wait to see what it looks like, and learn even more about the company once it’s complete.

view project : : solareclipseshades.com

Produced by Primitive Entertainment in co-production with the National Film Board of Canada, WATERLIFE  is an inspiring documentary detailing the story of the last great supply of fresh drinking water on earth.  From the Great Lakes to the Atlantic Ocean, this compelling film powerfully illustrates the significance of this great water supply.  According to their website, “As the source of drinking water, fish and emotional sustenance for 35 million people, the Great Lakes are under assault by toxins, sewage, invasive species, dropping water levels and profound apathy. Some scientists believe the lakes are on the verge of ecological collapse.”  Thus, the implications of this story are widespread and consequential for many of us, if not all of us on some level.  According to Primitive Entertainment, the film is “filled with fascinating characters and stunning imagery, WATERLIFE is an epic cinematic poem about the beauty of water and the dangers of taking it for granted.”  This film is a must see and not to be missed!

The website is equally, if not more impressive.  Utilizing Adobe Flash and Papervision 3D technologies, this site is hands down one of the most amazing sites I have ever experienced.  Not only does it utilize great technology, moreover the site is beautifully designed with an exceptional ebb and flow of all the elements singing in harmony.  The imagery, the 3D effects, the music, the story & content, the videos, the site architecture, and the navigation are seamlessly blended together into an illustrious masterpiece; this is interactive design & development at it’s best!  I invite you to take a visit and spend some time immersing yourself in the experience, beauty, and story of the last great supply of fresh drinking water on earth.

view site : : www.waterlife.nfb.ca